Website Proposal
Brand-aligned website design and build
Overview
The opportunity
Your brand guide gives us a strong foundation. The visual system, voice, sitemap, and page-by-page framework are already defined. My job is to turn that direction into a live, responsive website: one that leads with your publishing and products today and leaves room for advisory to grow.
This proposal covers scope, timeline, investment, and ongoing costs. It offers two build options and two maintenance paths, so you choose the fit for your budget and goals.
I built a working homepage concept from your brand guide so you can experience the direction, not just imagine it.
Scope
What we build
A responsive website built on the GPrime’ brand system, working on desktop, tablet, and phone.
Core pages (from your sitemap)
- Home: umbrella promise, four pathways, featured proof, founders, latest insight
- Publishing: catalog with book and author detail templates
- Products: benefits, use cases, purchase paths
- Speaking: topics, formats, booking inquiry
- Advisory: marketing and technology, positioned as selective
- Insights: articles with a newsletter opt-in
- About: founder story, values, why the partnership works
- Contact: intent-based form (buy, book, partner, advise, media)
Built in
- Your color system, typography (Playfair Display and Lato), and logo usage
- Reusable components: buttons, book and product cards, insight cards, service cards
- Contact form with intent routing to your inbox
- Newsletter signup wired to your email platform
- Purchase links for books and products (details below)
- Search-engine basics: page titles, descriptions, sitemap, social share previews
- Accessibility basics: readable contrast, keyboard navigation, alt text
- Analytics so you see traffic and top pages
Packages
Two options
You gave a budget of $2,000 to $3,000. Here are two packages inside that range.
| Essential | Complete Recommended | |
|---|---|---|
| Price | $2,000 | $3,000 |
| Core pages | 6 pages | 8 pages (adds Advisory and Insights) |
| Website copy | You provide, I refine | I draft from your framework, you approve |
| Content loaded at launch | Templates ready, you populate | Up to 5 books/products and 3 insight articles loaded |
| Detail page templates | Book, product, insight | Book, product, insight |
| Contact form and newsletter signup | Included | Included |
| Purchase links | Included | Included |
| Newsletter welcome email setup | Not included | Included |
| Post-launch support | 14 days | 30 days |
| Revision rounds | 2 per stage | 2 per stage |
Notes on two rows above
Website copy is the fixed text on each page: the Home hero, the About story, the Publishing and Products intros, the Speaking pitch.
- Essential: you write or send existing text from your brand framework. I edit for voice, tighten it, and fit it to each layout. You approve.
- Complete: you send raw material (notes, bios, origin story, product details). I draft full page copy in your voice. You review and approve.
Content loaded at launch is the individual entries poured into templates: each book, product, and insight article.
- Essential: I build the book, product, and insight templates with one sample entry each. You add your own entries after launch, using the training I provide.
- Complete: you send details and assets. I load up to 5 books/products and 3 insight articles before launch, so the site goes live already populated.
Both options deliver a responsive, brand-aligned, launch-ready site. The difference is how much writing and content loading I handle versus you.
Which pages each option includes
Essential covers the six pages that carry proof and drive a sale, booking, or inquiry today. Complete adds Advisory and Insights, the two pages your brand guide stages for growth.
| Page | Essential | Complete |
|---|---|---|
| Home | Included | Included |
| Publishing | Included | Included |
| Products | Included | Included |
| Speaking | Included | Included |
| About | Included | Included |
| Contact | Included | Included |
| Advisory | Folded into Home or About | Full standalone page |
| Insights | Newsletter signup only | Full article section, 3 posts loaded |
In Essential, advisory appears as a short mention inside another page, and the insights section holds a newsletter signup without articles. This matches your guide’s direction to present advisory as selective and expandable. When you are ready to write articles and grow the advisory practice, we add both as their own pages.
Schedule
Timeline
Five to six weeks from kickoff to launch, working part-time. Milestones keep us aligned and give you clear review points.
| Week | Milestone | Your part |
|---|---|---|
| 1 | Kickoff, scope lock, asset and content gathering, project setup | Share logo files, photos, book/product details, bios |
| 2 | Home page and template designs built for review | Review and approve direction |
| 3 to 4 | Build all core pages, components, responsive layouts | Review at end of week 4 |
| 5 | Load content, connect form and newsletter, add purchase links, SEO and testing | Provide any final copy and product links |
| 6 | Final review, revisions, launch, and handoff training | Approve for launch |
Timeline depends on your responsiveness on assets, copy, and approvals. Delays on content move the launch date.
Investment
Investment
Essential
Complete Recommended
Payment schedule
- 50% deposit to start
- 50% on launch
Deposit reserves your build slot and covers discovery and setup.
Running costs
Ongoing costs (paid by you, in your name)
I set up every account in your name, so you own your website, domain, and data. These are third-party running costs, separate from my fee. Most start near zero.
| Service | Purpose | Cost to start |
|---|---|---|
| Domain name | Your web address | About $15 to $20 per year |
| Hosting | Serves your site | Free on a business-friendly tier; about $20/month if traffic grows large |
| Email platform (Kit) | Newsletter and signup | Free up to 10,000 subscribers |
| Contact forms | Inquiry delivery | Free |
| Analytics | Traffic reporting | Free, or about $9/month for a privacy-focused option |
| Payments (Stripe), when selling | Card processing | No monthly fee. About 2.9% plus $0.30 per sale |
Starting point for most months: the price of your domain plus payment fees only when you sell. You are not locked into a monthly platform bill to keep the site live.
Support
Maintenance: two paths
You choose how you want support after launch.
Path A: One-time handoff
$0 per month
- I hand over the full site, code, and accounts
- One training session so you and your team make edits
- Written guide and a short walkthrough video
- Future changes billed at $85 per hour, as needed
Best if you want full ownership and low fixed cost.
Path B: Care plan
$125 per month
- Hosting and domain monitoring
- Security and software updates
- Up to one hour of content or design updates per month
- Uptime checks and quick fixes
- Priority response for questions
Best if you would rather hand off upkeep and keep the site current without thinking about it.
You start on either path and switch later.
Phase 1 boundaries
What Phase 1 does not include
Your brand guide stages advisory and commerce for later. Phase 1 follows that lead. These sit in a future phase, quoted separately:
- Full shopping cart and checkout (Phase 1 uses purchase links instead)
- Deep advisory service pages and case studies
- Media kit and press area
- Large catalog beyond the initial set of books and products
- Custom illustration or photography (we source real, brand-fit stock)
Purchase links move buyers to a secure checkout for each book or product. This keeps costs low now and supports a full cart later as sales grow.
Your part
What I need from you
To hit the timeline, please gather:
- Logo files and any brand assets you hold
- Photos of the founders and any real work photography
- Book and product details: titles, descriptions, prices, cover images, purchase destinations
- Founder bios and the origin story
- Any existing copy or drafts
- Access to register the domain and set up hosting in your name
For the Complete package, I draft the copy from your framework and you review, so you supply the raw details and approve the writing.
Next steps
Next steps
- Meet to align on needs, priorities, and anything this draft misses
- Receive the final proposal, updated from our conversation
- Pick a package: Essential or Complete
- Pick a maintenance path: handoff or care plan
- Approve, pay the 50% deposit, and book the kickoff call
Once approved, I send a short kickoff checklist and we set the start date.